🎯 LinkedIn Profile Scorecard

Evaluate your profile against top executive standards

✏️ Headline1 of 20

Does your headline include your current role or executive title?

Why You Need to Audit Your LinkedIn Profile

73% of B2B decision-makers check an executive’s LinkedIn profile before doing business with their company. Your profile isn’t just a digital resume—it’s your first professional impression for prospects, investors, strategic partners, and talent you want to attract.

However, most Mexican executives have profiles that:

This scorecard helps you identify exactly where to improve to stand out among the 97.8% of Spanish-speaking users who don’t create content on LinkedIn.

How the Scorecard Works

The LinkedIn Executive Scorecard evaluates your profile across 7 key categories, each weighted based on its impact on visibility and opportunity generation:

CategoryPointsWhy It Matters
Headline20 ptsFirst line seen in searches and comments
Recent Content20 ptsBiggest impact on visibility and leads
About Section15 ptsYour written elevator pitch
Experience15 ptsCredibility and measurable achievements
Skills & Endorsements10 ptsSearch ranking factor
Network10 ptsContent reach
SSI Score10 ptsStrategic platform usage

Grading System

Your total score (0-100) translates into a grade:

Benchmark: Mexican Executives on LinkedIn

Based on analysis of active Directors, VPs, and CEOs on LinkedIn in Mexico:

Benchmark Data

  • Mexican executive average: 65 points (Grade B)
  • Top 10% executives: 80+ points
  • Top 5% (thought leaders): 90+ points
  • Most common weak area: Recent Content (only 2.2% post regularly)
  • Most common strong area: Experience (most have complete history)

Quick Wins: High-Impact Improvements

After completing the scorecard, you’ll receive 3 personalized quick wins based on your weakest areas. These are the most common improvements that generate fast results:

1. Optimize Your Headline (if you scored below 15 pts)

Your headline appears in searches, comments, and messages. The winning formula:

[Your Role] at [Company] | [Value Proposition] | [Industry/Expertise]

Bad example:

General Manager

Optimized example:

CEO @ TechStartup MX | Scaling B2B SaaS in LATAM | Ex-Google, +$50M ARR

2. Post Content Consistently (if you scored below 15 pts in Content)

Content is the biggest visibility multiplier. Executives who post 2-3 times weekly get:

Start with 2 posts this week about a topic in your expertise.

3. Rewrite Your About Section (if you scored below 10 pts)

Your About section should tell your story in first person and end with a clear CTA. Recommended structure:

  1. Hook: An attention-grabbing first line
  2. Journey: Your professional story (key achievements)
  3. Present: What you do today and why it matters
  4. Expertise: Your unique knowledge areas
  5. CTA: What you want readers to do (book a call, connect, etc.)

What Each Category Measures

Headline (20 points)

Your headline is your professional mini billboard. We evaluate:

Recent Content (20 points)

Content is the visibility engine on LinkedIn. We evaluate:

About Section (15 points)

Your “About” is your written elevator pitch. We evaluate:

Experience (15 points)

Your professional history builds credibility. We evaluate:

Skills & Endorsements (10 points)

Your skills affect search ranking. We evaluate:

Network (10 points)

Your network determines your content’s organic reach. We evaluate:

SSI Score (10 points)

LinkedIn’s Social Selling Index measures your strategic platform usage. We evaluate:

Frequently Asked Questions

What is LinkedIn’s SSI?

The Social Selling Index (SSI) is a LinkedIn metric from 0 to 100 that measures how effectively you use the platform to:

  1. Establish your professional brand
  2. Find the right people
  3. Engage with insights
  4. Build relationships

You can see your SSI at linkedin.com/sales/ssi. An SSI above 60 positions you better in searches and the algorithm shows your content more.

How often should I audit my profile?

We recommend taking the scorecard every 3 months or when:

What if my score is low?

Don’t worry—a low score means high improvement potential. Start by:

  1. Implementing the 3 quick wins from the scorecard
  2. Focusing on one category per week
  3. Measuring again in 30 days

Most executives can improve 15-20 points in the first month with simple changes.

Can I share my scorecard?

Yes, the scorecard includes an option to download as image (PNG) to share on social media or save as reference. You can also email it to yourself with additional recommendations.

Next Step: Optimize Your Executive Presence

Completing the scorecard is the first step. To maximize your LinkedIn presence as an executive:

  1. Implement the quick wins from the scorecard this week
  2. Commit to posting 2-3 times weekly for 3 months
  3. Measure your progress with the scorecard each month

Need help with your content?

At Mazkara Studio we help Mexican executives build their digital presence with professional ghostwriting. Learn about our services or book a free call for a personalized consultation.

References

[1] LinkedIn Sales Solutions (2024). “The Impact of Executive Thought Leadership on B2B Sales”. 73% of decision makers trust thought leadership more than traditional marketing.

[2] NapoleonCat (2024). “LinkedIn Users in Mexico - 2024”. Only 2.2% of Spanish-speaking LinkedIn users create content monthly.

[3] LinkedIn (2024). “Social Selling Index Methodology”. Executives with SSI above 60 generate 45% more opportunities.

[4] SocialInsider (2024). “LinkedIn Engagement Benchmarks 2024”. Users with consistent content get 4x more profile visits.