Content
Guides.
Deep and complete articles about ghostwriting, content strategy and personal branding. Each guide is a definitive resource on the topic.
Is a Newsletter Worth It in Mexico? An Honest Guide
Find out if a newsletter works for your business in Mexico and LATAM. Interactive scenario carousel, decision flowchart, and visual comparison of Newsletter vs WhatsApp included.
How to Define Your Ideal Customer Profile (ICP) for Content That Converts: Complete Guide
Your content doesn't connect because you're talking to everyone. Learn to define a precise ICP across 7 dimensions, generate a personalized AI super prompt, and create content that resonates with the right people.
Substack Unfiltered: The Good, the Bad, and What Nobody Tells You | A Guide for LATAM Creators in 2026
5 million paid subscriptions, $450M flowing to creators, a $1.1 billion valuation. But 50 creators earn $1M+ while the typical creator takes home $16,000. A complete analysis for anyone evaluating Substack as a newsletter channel in Latin America.
WhatsApp as a Newsletter Channel: The Complete Guide to Content Delivery That People Actually Read
Most WhatsApp marketing content is about blasting discount codes. This guide covers something different: using WhatsApp as a designed, editorial content channel with 60% open rates and 6-minute reading times.
Content as Entertainment: The Framework That Separates Memorable Campaigns from Forgettable Ads
Brands spend $7-10M for 30 seconds of Super Bowl airtime, yet Brand Recall hit a record-low 77%. The 4-principle framework that turns campaigns into entertainment audiences choose to watch. Pringles x Sabrina Carpenter case study.
Which Social Media Platform Actually Converts? The Executive Guide to Platform Selection [2026]
Millions of views don't guarantee sales. Real conversion data by platform, the 'mental state' framework, and why LATAM plays by different rules than the USA. The definitive guide for executives.
Is Written Content Dead? The Executive Guide for 2026
The definitive verdict on the future of written content in the AI era. Data, frameworks, and strategies for executives making informed content investment decisions.
How to Make AI Content Sound Human: The Complete Guide
Learn why AI writing sounds robotic, what words to avoid, and a 4-step editing process to humanize any text. Includes interactive AI detector quiz to test your skills.
Best Tools to Write Like a Human: Clarity Editors + AI Detectors (2026)
A curated list of free and paid tools to make your writing clearer and check if it sounds AI-generated. Includes Hemingway Editor, LanguageTool, GPTZero, and more.
Where Should You Publish Your Content? Complete Guide for Executives
Discover if LinkedIn, Newsletter or X is your ideal platform. Includes an interactive 7-question assessment, ROI calculator, and specific strategies for each channel.
LinkedIn Profile Audit: Interactive Scorecard for Mexican Executives
Evaluate your LinkedIn profile against the benchmark of top Mexican executives. Interactive tool with personalized scoring, A-F grade, and 3 priority quick wins to improve your professional presence.
Is Hiring a Ghostwriter Worth It? ROI Calculator for Mexican Executives
Calculate the real return on investment of hiring an executive ghostwriter. Interactive tool with personalized analysis for executives and CEOs in Mexico.
Professional Marketing Writing: The Definitive Guide for Mexican Executives
CEOs who master LinkedIn generate 561% more engagement. Complete analysis of Mexico's professional writing ecosystem: statistics, rates, profiles, and strategies for executives.
Why Founders Should Create Content in 2026: The LATAM Opportunity
Latin American consumers experience digital fatigue and lose trust in influencers. Founders who create authentic content fill the gap that algorithms and advertising cannot.
Ghostwriting in Mexico: The Definitive Guide for 2026
Complete analysis of the ghostwriting market in Mexico. Data, trends, rates and opportunities for content creators and personal brands.
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