Before you invest another dollar in content, answer this: Does your company have the foundation to make that investment pay off?
Too many companies jump into content creation without clarity on their message, a production process, or any way to measure results. The outcome: mediocre content that generates neither leads nor authority.
This quiz evaluates your maturity across 10 critical dimensions and gives you a personalized roadmap.
Important Context
This tool is part of our complete guide Is Written Content Dead? where we analyze why thought leadership matters more than ever for B2B executives.
Content Maturity Assessment
Answer honestly—no one else will see your responses. The diagnosis works best when it reflects your current reality, not your aspirations.
B2B Content Maturity Quiz
Evaluate how ready your company is for thought leadership
The 10 Dimensions We Evaluate
1. Messaging Clarity
Can you articulate your differentiator in 30 seconds? Without this, all content lacks direction.
2. Audience Definition
Do you have documented, up-to-date buyer personas? Generic content connects with no one.
3. Existing Assets
How much content have you created? Historical consistency predicts future capacity.
4. Executive Involvement
Do your leaders participate? Authentic thought leadership requires executive voice.
5. Process Maturity
Do you have an editorial calendar and defined workflow? No process, no consistency.
6. Distribution Channels
Where do you publish? The best content needs effective distribution.
7. Measurement Capability
Can you connect content to business results? What gets measured gets improved.
8. Competitive Awareness
Do you know what your competitors publish? Differentiation requires context.
9. Resource Allocation
Do you have dedicated budget and team? Resources determine what’s possible.
10. Technology Stack
Are you using the right tools? Technology multiplies efficiency.
Why Maturity Matters Before You Scale
The Common Mistake: More Content ≠ Better Results
Companies at “Starting” or “Developing” levels that try to scale production typically:
- Create content inconsistent in quality and message
- Waste resources on formats that don’t work for their audience
- Get frustrated when content doesn’t generate leads
- Abandon the strategy before seeing results
The Right Approach: Mature Before You Scale
- Starting Level (0-25): Focus on messaging clarity and defining your audience
- Developing Level (26-50): Establish process and measure basic results
- Established Level (51-75): Scale production and optimize distribution
- Leader Level (76-100): Innovate with formats and expand into new markets
Related Tool
If your diagnosis indicates you’re ready to invest more in content:
ROI Calculator: Written Content vs. Video →
Determine the optimal investment mix between written content and video for your industry.
Need help advancing through your maturity roadmap? Get your free consultation.